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Keyword Research, Keyword Optimization
Keywords are one major factor in App Store Optimization, as customers use keywords in various combinations to search for your app.
Keyword Research / Keyword Optimization play an important role in App Store Optimization. Moreover, the process of Keyword Research and Keyword Optimization is also an important factor in SEO. It describes the act of researching, analyzing, and selecting keywords in order to drive potential customers to your app. Although the terms “Keyword Research” and “Keyword Optimization” are often used synonymously, you can split the process into two major parts.
Keyword Research is basically about finding (the right) keywords to match with your app in order to rank as high as possible for relevant search results in app stores like Google Play Store or Apple App Store. Both big app stores intend for users to easily find and download desired apps based on search queries or simple browsing. After you start using some of these keywords, you continuously try to optimize them.
As the name “Keyword Research” implies, it’s all about researching relevant information. Therefore, you should do some brainstorming and try to find relevant keywords describing your mobile app. Create a list of possible keywords and start by tracking all your ideas. Try to understand reviews of yours and your competitors’ apps.
After you have created a list of possible Keywords, find out which of them are the right ones to match with your app. Think about niche words, which could describe your app, but so far are not being used by your competitors. Consider what makes your product unique and sort your ideas according to relevance. Also, try to expand your quantity of important keywords by using keyword suggestions in app store or search engines. App Radar supports you during this process by suggesting relevant keywords within your app market.
After the chosen keywords are used in your app title, app description or keyword field, the process of Keyword Optimization starts. This means you regularly check which keywords your app rank well, and which do not make it visible for users. Subsequently, you analyze the outcomes and take action in order to increase visibility and convert visitors into users.