On the Radar

A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out…

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…

Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…

Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.…

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…

When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…

Thinking of the ways to make money with your app? Make sure you familiar with the most rapidly evolving monetization trends in 2019 - data…

Getting more users for your mobile games is crucial for your success. Learn how to master App Store Optimization and boost your iOS & Google Play…

How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…

The creators of Fun Run managed to grow their mobile game to over 1 million downloads - all organic! Check out the growth hacks they…

Want to see the big picture of your app store performance? Here’s a feature which combines visibility and app metrics in one…