On the Radar

Founded by Thomas Kriebernegg and Christian Janesch, App Radar earns a big win. Michael Mueller, an experienced serial entrepreneur, has now become an investor in and Chairman for the…

This guide is intended to help you understand what are the right marketing moves to improve your app’s user engagement and how to ensure maximum success.…

Organic app installs are affordable to produce and pack a punch when it comes to value. I’m giving you 4 ways to boost your organic app installs. You’ll surely want to put these methods to use. There’s nothing to lose and only installs to…

App users gained through organic methods become more loyal users than those gained through paid methods. Organic traffic is an important part of keeping your app retention rate high. …

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important…

A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out…

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.…

Whether you're looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we've gathered the best app ad networks, including social media and mobile gaming specific, for you.…

Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.…

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best…

When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to…