On the Radar

Follow our recommendations on how to get inspired by competitors' creatives and share them with your team. …

Are you looking for a way to reach a wider audience for your mobile game? Good news, TikTok could be the perfect platform for you! In fact, TikTok ads prove to be the most efficient for mobile games compare to other app categories. In this article, you will learn how to benefit from advertising your mobile…

Find out how to develop NFT app marketing strategy to promote your NFT…

Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…

Learn how to market your app on Facebook.

Learn about new release - how to benefit from connecting Apple Search Ads to App…

Not having time to recover from the last year’s pandemic, the global economy is again hit by a crisis. However, despite economic instability, the app industry is still growing, although facing some challenges too. Let’s look back to Q2 in 2022 and sum up all the industry’s major changes and news. Mobile Gaming News Q2…

For every second user, the app store aesthetic is a key factor in whether to download an app. The reason is simple: creatives drive emotions, and emotions drive decisions. To create catchy creatives, app marketers usually start by conducting app visual competitor analysis. As we already described in our previous article, App Store Aesthetic: competitor…

App Radar team looked at the app downloads of money saving apps during economic uncertainty to identify correlations for their…

As Google is developing quickly, new changes are rolling out every year. 2022 was not an exception and rather the year of significant changes on the backend side and security policy. In this article, we will guide you through the major changes that Google introduced in 2022 and their impact on the app marketers‘ and…

Analyze and optimize your ads with our new Ad Performance widgets.…

Learn how to promote your app on Instagram with 12 tips for a strong Instagram marketing…