On the Radar

Promotional Content in Google Play (previously known as LiveOps) is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the Promotional Content feature will allow app publishers to push in-app events, offers, and big releases to different user groups from…

The mobile gaming industry has a well-established structure – big gaming studios and brands dominate the market with popular games, financial resources, experience, and game development knowledge. At the same time, many small studios are operating under big publisher names and looking for a way to become self-publishing gaming studios.   Small indie studios and developers…

Review management is one of the essential activities for improving your mobile app rating and increasing users‘ trust.  With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.  As you already know, in…

A strategy for your game app growth: improve user engagement and retention and lead your mobile game to monetary…

If you’re an app developer looking to make your fintech app work for you, then you need to stay up-to-date in your highly competitive industry. With so many fintech apps available on the market, it can be hard to follow the trends. But don’t worry – we’ve done the hard work for you. As a…

Get insights on how to analyze app conversion rate in a faster and more efficient way with App Radar…

Follow our recommendations on how to get inspired by competitors' creatives and share them with your team. …

Are you looking for a way to reach a wider audience for your mobile game? Good news, TikTok could be the perfect platform for you! In fact, TikTok ads prove to be the most efficient for mobile games compare to other app categories. In this article, you will learn how to benefit from advertising your mobile…

Find out how to develop NFT app marketing strategy to promote your NFT…

Learn about different types of app launch emails and how to design a successful mobile app launch announcement email.…

Learn how to market your app on Facebook.

Learn about new release - how to benefit from connecting Apple Search Ads to App…