App Marketing • März 22, 2021

How to Easily Get App Market Insights

6 minuten Lesezeit
Elisa Mourao App Radar
Elisa was born and raised in Rio de Janeiro, and since the beginning of her career, she's working with digital marketing. In 2017, she discovered the app marketing universe and fell in love with it. In App Radar, she takes care of delivering enriching and relevant content for app professionals across the globe.

Before releasing your mobile app or starting your App Store Optimization strategy, it is crucial to understand the mobile industry. Competitor analysis is a must, but understanding the whole app market will help you plan your next steps.

App Radar understands that to bring your app to the next level, you’ll need as much data as possible to succeed. We are still talking about a market where 3000 apps are uploaded to the app stores daily. With this in mind, we have just released our App Downloads and Download Trends features.

The 250 most downloaded apps worldwide

One of the best ways to start your competitor analysis is by analyzing the app market. Who is on top? Which are the most downloaded apps in your category? When we analyze the "Music & Audio" category from March 1st until March 15th, here are the winners:

250 most downloaded apps for "Music & Audio" category in the Google Play Store.
250 most downloaded apps for "Music & Audio" category in the Google Play Store. - Source: App Radar

This shows that the app market for this category is tough for newcomers. You can also see how Spotify, in theory, is more successful than YouTube Music in terms of total downloads. However, when you look at this specific time frame, YouTube Music had almost 3 times more installs than Spotify. This means that Spotify got a strong new competitor, and they have to watch out not to lose users to YouTube Music.

Spotify vs. YouTube Music
Spotify vs. YouTube Music - Souce: App Radar

Dive Deeper: 5 tips for competitor analysis

The 250 most successful developers worldwide

One thing is certain, the app market is crowded with apps, but it's a must to understand who is behind the most downloaded apps. Usually, trending apps come from successful developers, and it's super important to know who are these developers, in order to prepare yourself for the competition.

When we look for the most downloaded app for strategy games, we see Clash of Clans. But who is behind it? Is this their only app? Let's find out.

Most downloaded Strategy Games in the Google Play Store
Most downloaded Strategy Games in the Google Play Store - Source: App Radar

If you don't know who developed Clash of Clans, no problem, you can check out on the Details column.

Clash of Clans Store Listing
Clash of Clans Store Listing - Source: App Radar

When we look for the most downloaded developer for Strategy games, we find out that Supercell is indeed the number one. 

The most successful app developers for Strategy Games
The most successful app developers for Strategy Games - Source: App Radar

Clash of Clans has a 56.07% share of Supercell's total number of downloads. And if we see their portfolio, the second most downloaded app is Clash Royale that we also saw at the top ranking strategy games.

Clash of Clans download percentage for Supercell
Clash of Clans download percentage for Supercell - Source: App Radar
Supercell's app portfolio
Supercell's app portfolio - Source: App Radar

It's interesting to see that Supercell has 7 apps available in the Google Play Store, and not all of them are strategy games. But still, these are the games that take Supercell to the top.

Another interesting point is that we saw that Supercell had the top 2 most downloaded apps for strategy games, and Plant vs. Zombies FREE, by Eletronic Arts, was the top 3rd. However, Electronic Arts isn't the second most downloaded developer in this category, they are still behind IGG.COM. What is the reason for that? When we see the whole portfolio of apps, we reached the conclusion that Electronic Arts only has Plant vs. Zombies FREE as a strategy game, while, IGG.COM has many more.

IGG.COM vs. ELECTRONIC ARTS in the Google Play Store
IGG.COM vs. ELECTRONIC ARTS in the Google Play Store - Source: App Radar

Based on the ELECTRONIC ARTS' portfolio, when we move over to Simulation Games, guess who is the developer with the highest number of downloads?

Top Developers for Simulation Games in the Google Play Store 2021 03 23 At 13.35.41
Top Developers for Simulation Games in the Google Play Store - Source: App Radar

Understanding the App Market with App Downloads

App Analysis

When using the App Downloads, you will be able to see the total and daily download number of any app in the Google Play Store. You type the app’s name, add it, and then you will see it on the table. From there, you can add it to the chart and visualize the download history of that app.

When we look at Spotify, we can see that during February 15th and 21st, it was downloaded 4,604,985 times. If you move over to the daily chart, you can see which day was the download peak and if the growth was linear. If you have a music app, that’s great to understand which days are potentially good days for apps like yours or how strong your competitor’s presence is in the app market. When looking at our example, we can see that Monday was the strongest day for the app, while Thursday was the weakest.

Spotify daily downloads in the Google Play Store
Spotify daily downloads in the Google Play Store - Source: App Radar

If we compare it with another music app, like Deezer, we see that Monday was also the strongest day for downloads. This is a great way to get insights into the app market and your app’s category.

Deezer vs. Spotify in the Google Play Store
Deezer vs. Spotify in the Google Play Store - Source: App Radar

App Developer Analysis

When analyzing your app category, it's also important to know who are the companies behind the successful apps. What can you learn from them? If your competitor’s app is part of a developer group, you should definitely understand how big are their other apps and how their growth process is developing. For example, when we look for Google LLC, we can see the downloads of all the apps Google has developed. Then, we can know that during the selected period, Google’s strongest app was Google Play Services, while the weakest was Google News. 

Google LLC's app with the highest number of downloads
Google LLC's app with the highest number of downloads - Source: App Radar
Google LLC's app with the lowest number of downloads
Google LLC's app with the lowest number of downloads - Source: App Radar

If you want to understand why Google News seems to be decreasing in popularity, you can go back to the app downloads view and see the app growth specifically for that app.

Daily downloads for Google News
Daily downloads for Google News - Source: App Radar

In fact, the app downloads aren’t decreasing; it shows stable growth. But when we move over to the Top Charts feature, we can see that Google News is in the top charts for the “News & Magazines” Category, but in position number 26. While YouTube, which we saw in the Developer View is one of their strongest apps, is in the top charts for the “Video Players & Editors” in position number 7. Then, we can understand that there is room for improvement on their news app, maybe even to get a better ranking position on top charts.

The Developer View is also essential for Google Play Store. Google’s algorithm takes into consideration the developer’s name, meaning your app can be found on a search based on it. Besides that, the developer’s history is also relevant, so if you have many downloads or a lot of positive reviews as a developer, this will be good for your apps rankings.

Dive Deeper: How to easily analyse effectiveness of your ASO strategy

Let’s get started with your app market analysis

You can always analyze the app market, your app and compare it with other competitors out there. Both features are great to gain insights into the app industry, download numbers of your app, your competitor’s app, or any other app you want to analyze. This way, you are constantly updated with the app scene and the download history for any app. You can try both features on our 7-day free trial for the Expert plan. Just sign up and start analyzing the app market.

Elisa Mourao App Radar
Elisa was born and raised in Rio de Janeiro, and since the beginning of her career, she's working with digital marketing. In 2017, she discovered the app marketing universe and fell in love with it. In App Radar, she takes care of delivering enriching and relevant content for app professionals across the globe.
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