We're excited to announce that App Radar is getting a facelift!
We've heard your feedback, and we decided to give our paid user acquisition features a facelift. Our team has been working hard to create a more modern and user-friendly interface to help you scale and track your ad performance globally. The new look is designed to help you work more efficiently within your team and easily navigate your ad performance data.
So let us guide you around the uplifted look of App Radar’s Ads Tool!
Monitor the ad performance of your whole app portfolio in one Dashboard
Like most app marketers and developers, you're always looking for ways to optimize your ad campaigns and improve your ROI. But the more different apps you need to manage, the more challenging it can get to keep track of everything and know where to focus.
That's why App Radar's new Ads Dashboard lets you keep track of your whole app portfolio in one Dashboard. Monitor impressions, clicks, conversions, and costs across all your apps. See how all your apps perform across different ad platforms, countries, and timeframes, so you can quickly identify which ones are doing well and where there's room for improvement.
Connect all your Apple Search Ads & Google App Campaigns with App Radar and get answers to questions such as:
- Which app from my app portfolio gets the best cost per conversion? Why are some apps underperforming?
- Which of my apps has the highest conversion rate from clicks to conversions?
- How much did I spend this month on Google App Campaigns & Apple Search Ads across all my apps compared to the previous period?
Save time when analyzing ad performance with global filters
Unified filters on top of the Ads Dashboard let you easily compare data across different timeframes, countries, ad platforms, and apps - making informed decisions about your user acquisition strategy a breeze!
Configure your Ads Dashboard based on the following:
- App(s)
- Ad Platform(s)
- Time period
- Country(ies)
The data shown in the Dashboard will be adjusted accordingly based on the filters you selected. It means you can easily compare data across different timeframes, countries, and ad platforms without changing widgets individually. It will make finding the insights you need to make informed decisions about your user acquisition strategy easier and faster. Get faster answers to questions such as:
- Which ad platform is most efficient? Do I get a better cost per conversion with Google App Campaigns or Apple Search Ads?
- Which ad platform supports my app growth the most? Should I focus on Apple Search Ads or Google App Campaigns?
- How is my ad performance in the US compared to Germany?
- Which app from my app portfolio gets the best cost per conversion? Why are some apps underperforming?
Track your ad performance on the go
We know how important it is to track your ads' performance, but sometimes, it can be not easy to do so on the go. So we've made it easier than ever for you to do that. Now, you can do it from the comfort of your home or on the go. App Radar's new Ads Tool is optimized for mobile, so you can easily keep track of your ad performance from anywhere.
Monitor your ad performance in the most convenient way for you
Like most people, you probably spend a lot of time staring at screens. And if you prefer to do so in dim lighting, then you'll be happy to know that App Radar's new Ads Tool offers a dark mode option.
Monitor your ad performance from Google App Campaigns and Apple Search Ads in the most convenient way - in light or dark mode.
How App Radar can help you save time in analyzing your ad performance
Let's look at how App Radar can help you keep track of your Google App Campaigns and Apple Search Ads.
- Which ad platform is most efficient?
- Do I get a better cost per conversion with Google Ads or Apple Search Ads? Does it differ between App 1 and App 2?
- Which country gets the best cost per conversion?
- How do I decide which ad platform to focus on?
You need to know which ad platform is performing the best in terms of efficiency. One good way to figure that out is to look at the cost per conversion.
App Radar's Ads Dashboard, you will find an overview of the cost per conversion across all your apps. That way, you can identify at one glance which app brings you the best cost per conversion.
Now it's about deciding if you should scale your campaigns. To make a data-driven decision, make sure to check also other ad metrics like clicks and costs.
In the example above, you can see that Apple Search Ads bring us a better Cost per Conversion than Google Ads. Additionally, we get a more significant conversion volume from Apple Search Ads. In this case, it could be worth scaling Apple Search Ads further. However, we spend significantly more on Apple Search Ads than on Google Ads.
As you can see, the beauty of a unified view is that you can get an overview across channels in one single Dashboard and even dive into more performance details. Go to the ad performance page and check in a simplified overview which campaign had the most significant impact on your app growth. Additionally, you can analyze which campaign performs best or worst based on important KPIs per campaign and country.
Why do I get a low conversion rate between core ad metrics?
Seeing a drop in conversion rates might be concerning at first sight. But don't worry, App Radar is here to help you! Analyze in which step of the conversion funnel users drop off. So, you can take measures based on that and improve your performance.
If you are seeing a low or decreasing conversion rate from impressions to clicks, it might be a sign that your ads need to be more relevant and catchy for your target audience. People decide within very little time if they click on ad or not. During that short time period, you need to get their attention.
Another reason could be a change in the budget you spend on your campaigns. If you strongly increased your costs in the selected time period, it will usually boost impressions. Consequently, you might see a lower conversion rate between impressions and clicks due to the vast audience.
NEW: Analyze the correlation between ASO and ads in our new Ads Tool
We’re happy to introduce some additional features to our brand new Ads Tool that will help you analyze the correlation between ASO and ads in our more modern and intuitive interface:
- Get a unified overview of your most important UA performance metrics
- Understand the correlation between organic and paid user acquisition
- Analyze which UA channel is contributing the most to your app growth
What's next?
During 2022, App Radar has made 28 new product releases, making your App Store Optimization and advertising workflows faster and smarter to maximize your ROI.
All our product releases for 2022 are summarized and updated on our website under Release Notes.
Curious to know what's coming next to App Radar's Ads Tool? Check it out here!
Summary
The latest App Radar release significantly improved the user's experience with Ads Insights inside our tool. You can now use Ads Tool more intuitively and monitor the ad performance of your whole app portfolio in one Dashboard.
Moreover, App Radar's Ads Tool helps you with the following:
- Save time when analyzing ad performance with global filters
- Track your ad performance on the go (mobile version)
- Monitor your ad performance most conveniently for you (dark mode)
We're incredibly excited to present our latest improvements to you, and we can't wait to hear your feedback!
Get a unified view of your app ads performance
Instead of jumping into your Google Ads and Apple Search Ads Accounts separately, why not connect them with App Radar and have all the data in one place?
Try Ads Tool for free
Thomas Kriebernegg
Thomas Kriebernegg
Thomas Kriebernegg