Elena Wibmer

Product Marketer and App Marketing Expert

Elena is an app marketing and product expert at App Radar. She’s intrigued by searching for new app store tricks to share with her clients all around the world, with a special focus on organic and paid user acquisition.
Follow Elena on social media to stay up to date about organic and paid user acquisition tips and tricks.

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Articles by Elena Wibmer

feature app radar facelift
App Radar is getting a facelift
The latest App Radar release significantly improved the user's experience with Ads Insights inside our tool. You can now use Ads Tool more intuitively and monitor the ad performance of your whole app portfolio in one…
feature app radar facelift
teaser release media manager
Competitor’s app metadata: how to unleash competitors‘ ASO…
Learn how to use app competitor's keywords and metadata to unleash their ASO strategies.…
teaser release media manager
Apple Product Page Optimization guide
A/B testing in App Store: Full guide to Apple’s Product Page…
In 2021, iOS 15 was launched at the World Wide Development Conference (WWDC) and with it came a handful of new features. One of these was Product Page Optimization (PPO) – a native A/B testing tool to boost app marketing efforts.  Apple’s Product Page Optimization received a lot of noise and was announced as a…
Apple Product Page Optimization guide
google play store ab testing
A/B testing in Google Play: Step-by-step guide to Store listing…
A/B testing for mobile apps is one of the most powerful methods for pushing your app’s performance and visibility. The logic and goal behind this concept are simple – by testing different app elements, you should be able to find the best-performing metadata and creative assets. Google Play offers an A/B testing feature called Store…
google play store ab testing
Google Play LiveOps teaser image
Google Play LiveOps guide for app…
LiveOps is another tactic that can help app marketers improve their app growth by getting more brand exposure across the Play Store. According to Google Play, the LiveOps feature will allow app publishers to push in-app events, offers, and big releases to different user groups from different countries. As a result, the app marketers will…
Google Play LiveOps teaser image
review tagging app radar
How to do efficient review management for mobile…
Review management is one of the essential activities for improving your mobile app rating and increasing users‘ trust.  With our latest release, we introduced review tagging in App Radar. We understand the importance of review management and, even more, how crucial it is to have an efficient process for it.  As you already know, in…
review tagging app radar
historical search volume app radar
Analyze app visibility changes easier with historical search…
Having difficulties with analyzing your mobile app visibility? Well, not anymore!  With our latest release, we introduced historical data for search volume values. This feature mainly helps you to understand better changes in the visibility of your app, such as:  Why do I get lower visibility in the App Stores? Is it because my brand…
historical search volume app radar
cvr tab app radar
Analyzing app conversion rates has never been…
Get insights on how to analyze app conversion rate in a faster and more efficient way with App Radar…
cvr tab app radar
bulk download
How to use competitor’s creatives for your app creative…
Follow our recommendations on how to get inspired by competitors' creatives and share them with your team. …
bulk download
app competitors creative asset
App Competitor’s analysis of creative assets with App…
For every second user, the app store aesthetic is a key factor in whether to download an app. The reason is simple: creatives drive emotions, and emotions drive decisions. To create catchy creatives, app marketers usually start by conducting app visual competitor analysis. As we already described in our previous article, App Store Aesthetic: competitor…
app competitors creative asset
conversion rate funnel
Dive deeper into Google Ads Performance with App…
Analyze and optimize your ads with our new Ad Performance widgets.…
conversion rate funnel
google app campaigns app radar
Grow Mobile User Acquisition with App…
Combine ASO & paid UA with App Radar's new feature.
google app campaigns app radar
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