Category: Blog

How to Get Featured on the App Store

Getting featured in the Apple App Store is an achievement all app developers strive towards. It’s a big win. Seriously. An App Store feature is not only worth a lifetime of bragging rights but also a way to access crazy fast app growth.

5 Best Ways to Reach Your Target Audience

You know what your target audience looks like. But that is not enough. How can you actually get the potential users to know about your app or to install it. We’re covering the platforms and strategies in this article.

What is Brand Protection?

When running your campaign, one way of separating your keywords is Discovery, Generic, Competitor, and Brand Keywords. It’s time to look closer at Brand Keywords campaigns and understand how and why Brand Protection is an important topic.

How to Find Your Target Audience for Mobile Apps

A target audience is a group of people that your product or service is intended for. It is the foundation on which you build your design, development and marketing strategies. But how to build it? Find out here

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What are Mobile Ad Networks?

Monetization seems to be the end goal to everything these days. The app industry is no exception. In-app purchases, freemium models and what we’re going to discuss today, in-app ads are all widely practiced app monetization strategies.

Best Mobile Ad Networks 2019

Whether you’re looking to improve user acquisition (UA) as an advertiser or monetize your app as a publisher, or both, you have a variety of app ad networks to choose from. To make app advertising easier, we’ve gathered the best app ad networks, including social media and mobile gaming specific, for you.

Apple Search Ads: How to Optimize Keywords

Apple Search Ads is not only a lucrative paid channel but also one that will get you organic keyword uplift. To get the best bang for your buck, here are the Apple Search Ads keyword strategies you need to put into use.

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Top Mobile Games Marketing Strategies 2019

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.