Category: Academy

App store icon

App Store Icon » Why the First Impression Counts

Your app icon communicates the core idea and brand of your app. It is the first impression users get from your it and has the power to thrive organic downloads. Here you can find some recommendations for app icons.

aso app ab testing

App A/B Testing » How to Optimize Your Product Page

App A/B testing or Split-testing is a method of hypothesis checking. You can make use of A/B tests to determine, which version of your app page performs the best. The goal is to improve your app conversion rate and boost traffic.