The principle of the mobile game CashQuiz is simple: By answering quiz questions users get credits which can be used to buy vouchers for Amazon, Google Play and other stores. This concept even convinced investors in an Austrian TV show to invest 500.000 Euro into the app.
However, even before reaching that milestone, CashQuiz has done greeat work on growing their mobile business. This is the success story of how CashQuiz increased its user base by optimizing their metadata with App Radar.
The Background: Game With Focus On Referrals To Grow User Base
When CashQuiz was developed as a multiplayer game in 2015, the Indie game developers needed to find a way to successfully increase their organic downloads to grow their business.
The game was developed with the focus on user invites and referrals to grow its user base and financed by in-app advertisements. The bigger the user base, the higher the profit rate for the users. An app name was chosen that represents the intention of the game (a game to win money) to have a good visibility in the App Stores. All that was needed now was a strategy to grow their downloads and to start acquiring users.
The Challenge: Uplift Organic User Acquisition
The challenge the developers were facing was to find a way to boost the game downloads. After researching ways to increase downloads with limited financial resources, the company saw that running paid advertisements campaigns on a large scale was not fitting the budget.
Therefore, they had to look for other ways to uplift organic User Acquisition. They found that App Store Optimization (ASO) would be the right way to start their growth journey - with significant results.
How App Radar Helped: Optimized Keyword Selection & Increase Visibility
By using App Radar, CashQuiz was able to localize their keywords in several countries and languages and use the AI-based keyword suggestions to optimize their keyword selection. Since these iterations could be done within one single tool, it did not only save them a significant amount of time but also helped them to increase the visibility of the game in the App Stores in their targeted countries. Thus, CashQuiz could reach their target audience in their targeted countries. The iterative checklist for improvement helped CashQuiz to continuously optimize the game.
The Results: 1000% user increase
The results were convincing: Downloads quickly doubled (150.000 more downloads!) in the first two months of using App Radar. After 4 months, the app experienced a user increase of 1000% and CashQuiz was able to reach the Top 1 spot for most of its targeted keywords. This was achieved by constantly optimizing the game based on the optimization suggestions provided by the tool and learning from the results.
Scaling: Combination With Other Growth Strategies
Using ASO was the stepping stone to the organic download growth of CashQuiz. Following that, the uplift of ASO was combined with other growth strategies, in this case, influencer marketing, to scale the business further, together generating more than 100.000 downloads per month. The combination of these two led to a cost per install of $0,10 USD, significantly below the industry average of $1,50 USD.
By using App Radars all-in-one optimization platform, CashQuiz was able to establish itself as one of the leaders in the multiplayer game sector and double their downloads within the first two months. With the support of other growth strategies, the game continued to get a steady stream of organic downloads, today having more than 1 Million downloads worldwide.
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