Being part of the health and fitness apps, Arise is facing huge competition in reaching their target group. This is how App Radar helped Arise to reach top positions on high priority keywords.
The Background: Calorie Counting App Facing Huge Competition
The intention of the calorie counting app Arise is to help its users lose weight and improve their health in a short amount of time. By creating a personalized diet plan, Arise helps and motivates them in reaching their goals. As almost any other app category, the calorie counting apps are facing huge competition in reaching their target group.
The Challenge: Find a Strategy to Reach your Target Group
The challenge Arise was facing is that they did not know the best strategy to reach their target group in order to grow organic downloads and increase revenue. Arise needed to find a way to start ranking higher on targeted keywords. Without a strategy to reach the target group to get more downloads, it is hard for any app developer to outperform its peers and to prevent becoming a zombie app - apps that are almost impossible to find if not specifically searched for.
How App Radar Helped: Optimized Keyword Selection to Get High-Quality Users
The transparency provided by the tool helped Arise to understand what works best for the app to be more visible in the app stores and increase the app’s organic traffic.
The optimization score gave Arise strategic insights on how optimized the app currently is and where optimization potential lies. Suggestions on how the metadata can further be improved were displayed in form of an iterative checklist, which could be used by Arise to take action for optimization right away.
The Keyword Ranking feature helped Arise to see which keywords should be chosen in order to reach their target group and to get more organic downloads. They were able to see how well the app is performing in the top-charts and search results.
The results: 4000% revenue increase
Without profound expert knowledge, Arise could start optimizing the app. Arise found a way that works best to acquire more organic downloads: Optimizing the metadata of the app helped Arise to significantly increase their app revenue by 4000% after 6 months of using the tool. By doing ASO, the app was able to score top positions on high priority keywords. The target group could be reached and the app has experienced a boost of organic traffic.
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