Get exclusive App Marketing News.

Find all blog posts here or join our mailing list for recent article summaries right in your inbox.
We won’t spam you. Pinky promise!

See what’s new

App Radar News
This Is The Sexiest ASO Tool You Have Ever Seen (App Radar UX Update)
App Radar got a fresh makeover to make the handling of App Radar’s web interface even smoother. In this blog post, we give you a virtual walk-through across the new App Radar.
Read More
App Marketing
Hoping for a Platform Feature is not a Marketing Strategy
Back in 2008, Apple and Google kicked off a gold rush for app developers. But now things have changed. Today’s app marketers need a more advanced strategy for sustained success.
Read More
App Business News
How Apple Crushes Your Usual App Store Optimization Strategy
At this year’s WWDC, Apple announced significant changes coming to the App Store. Some of them are already live. Check out which impact Apple’s newest App Store adjustments will have on your ASO.
Read More
App Analytics
How App A/B Testing Works
It is no longer enough to put keywords in the iTunes keyword field and use all screenshot slots. ASO stands for thoughtful element analysis, app reputation management and infinite process of testing and optimization.
Read More
App Analytics
How to See If App Store Search Is the #1 Download Driver for Your App
There are different ways for users to find and download an app. App Store Search thereby is the most efficient way. In App Analytics, you can now see where app page traffic and installs come from.
Read More
App Store Optimization
The ultimate Guide for App Store Screenshots
Screenshots are effective tools to convincing visitors on your app page. Here is a useful guide for perfect app store screenshots that drive downloads.
Read More
App Store Optimization
Why and How to Reply on App Store Reviews in App Store Connect (iTunes Connect)
Since the newest release of iOS 10.3 in March 2017, app owners can now comment on any posted user review via App Store Connect (iTunes Connect). This article shows you, how to use the new feature and how it can help you with ASO.
Read More