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How to use UAC for app marketing
September 18, 2017
App install campaigns are becoming universal app campaign. Read the ultimate guide for universal app campaigns and find out the best practices and opportunities for your app.
App Store Optimization
How App Store Optimization works for Startups vs. Brands
August 8, 2017
An efficient ASO-strategy can look differently, for small app-startups or well established brands. This post covers what ASO means for a brand vs. what startups should consider.
Master the Art of App Analytics with These 6 Tips
July 11, 2017
What’s not measured, can’t be improved. But, only 5 % of app developers really know how to analyze. Thus, this article gives you tips on how to master the art of App Analytics.
App Radar News
This Is The Sexiest ASO Tool You Have Ever Seen (App Radar UX Update)
July 3, 2017
App Radar got a fresh makeover to make the handling of App Radar’s web interface even smoother. In this blog post, we give you a virtual walk-through across the new App Radar.
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Hoping for a Platform Feature is not a Marketing Strategy
June 12, 2017
Back in 2008, Apple and Google kicked off a gold rush for app developers. But now things have changed. Today’s app marketers need a more advanced strategy for sustained success.
App Business News
How Apple Crushes Your Usual App Store Optimization Strategy
June 7, 2017
At this year’s WWDC, Apple announced significant changes coming to the App Store. Some of them are already live. Check out which impact Apple’s newest App Store adjustments will have on your ASO.
How App A/B Testing Works
June 7, 2017
It is no longer enough to put keywords in the iTunes keyword field and use all screenshot slots. ASO stands for thoughtful element analysis, app reputation management and infinite process of testing and optimization.
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