How to Localize your Keyword Rankings with App Radar

Posted in January 2017 by Silke Glauninger

App Radar News

Why Localization is imperative for App Store Optimization

Keyword matches are the most important factors for the app store ranking algorithm. Localizing your keywords for different markets and languages is necessary to ensure your app is found by users abroad. Adapting your app to multiple countries gives you various advantages:

  • Increase Visibility: Your app will rank (higher) for searches in a foreign language, which will bring you more visibility and higher ranking.
  • More Downloads: Users will be more likely to download your app if they understand your app description and screenshots.
  • Higher Keyword Range: Researches have shown, that localization increases the overall number of keywords your app is ranking for.

Localize your Keyword Tracking with App Radar

As internationalization is crucial for successfull App Store Optimization, App Radar ASO Tool allows handy keyword tracking in multiple languages and localized countries. International keyword localization is offered for both, Apple App Store and Google Play Store.

In the following, we show you how to use App Radar ASO Tool for international keyword monitoring.

How to Add New Country and Keywords in App Radar

Select any App in your My Apps Project Overview by clicking on ASO Tool

In your ASO Tool Dashboard, Click Settings and open the Manage Keywords Tab

If you want to add a new country to track your keyword rankings in, click on Add Country

Select one of the countries in the drop-down list and click on Add Country

Now an additional country was added to your countries list. Every country has its own keywords list.

For getting auto keyword suggestions, select Advanced Manager beside the country specific keyword list

Open the tab Auto Suggestions, type in a search keyword and get long-tail keywords by hitting Get Suggestions

After adding new keywords, they will be displayed in the keyword ranking details view within the ASO Tool. Note, that it may take some minutes until all data was loaded for new keywords

  • Select any App
  • Click Settings – and open the Manage Keywords Tab
  • If you want to add a new Country to track your Keyword Rankings in, click on Add Country – and select one to add.
  • Now an additional Country was added to your Countries List. To add Keywords for this country, simply type in a keyword and add it to your Keyword List it by pressing enter.
  • For getting auto keyword suggestions, click on Advanced Manager beside the selected country and open the tab Auto Suggestions.

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International Keyword Tracker ASO Tool

App Radar offers the most accurate international keyword tracking and research features for multiple common languages like English, French, German, Italian, Spanish, and Portuguese. It supports the following countries in both, Apple App Store and Google Play Store:

  • Austria
  • Germany
  • France
  • United Kingdom
  • United States
  • Spain
  • Italy
  • Portugal
  • Brazil

Many more countries and lanuages are coming soon.

As Internationalization is a hot topic in App Store Optimization, we regularly expand our country support for App Radar ASO Tool. Recently, we added Portugal and Brazil to our supported country list

Silke Glauninger
Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.

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