News • March 26, 2020

Google Play App Review Times Slow Due to Covid-19

2 min read
Genie is the Marketing Manager at App Radar. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies.

Google Play Announces Slower Than Usual App Review Times

As a result of Covid-19 people around the world have needed to switch to flexible work from home schedules. Google is no different. They announced that due to changes in work schedules, Android app review times may be a week or longer. Publications like TechCrunch and 9to5Google have also reported the delay in app review times from Google. 

Android developers who are publishing mobile apps in the Google Play store should be mindful of this extended review time. It’s especially important if you are planning to release any crucial or time-sensitive updates to your app or store listing. 

Google Play slows app review times because of Coronavirus Covid-19
Google Play announcement about app review times
Source: Google Play Help

The notification from Google can also be found in the Google Play Help pages. 

Although Apple’s review times have so far remained the same, they announced that any app containing Covid-19 related content will be closely reviewed and monitored. That includes mobile apps with the intent to help people reach the resources they need during this time, as well as informative news sources. To keep information reliable, Apple says that apps offering anything Covid-19 related should be presented by organizations such as, “government organizations, health-focused NGOs, companies deeply credentialed in health issues, and medical or educational institutions”.

Also, any entertainment or gaming mobile app using Covid-19 as their theme will not be approved by Apple. Then for App Store Optimization purposes, “Covid-19” should not be used as a keyword in any metadata field when you submit a new app or a new app version in  App Store Connect. 

Additionally, we’ve seen an increase in downloads for news, communication, and health & fitness apps.

Using App Radar's ASO tool, we can see that Zoom has become the #1 free app. Right now, People are need alternative ways to communicate with each other. Consequently, conference call apps, like Zoom, have been gaining popularity in the app stores. 

US App Store Top Charts during Coronavirus Covid-19
US App Store Top Charts
Source: App Radar App Store Optimization Tool

Another app that people have started downloading and using is Google Classroom. The app was made by Google to help teachers and students connect virtually. Google Classroom is now even featured in 32 countries. 

Overview of the Google Classroom app during Coronavirus Covid-19
Overview of the Google Classroom app
Source: App Radar App Store Optimization Tool

Apple has also been featuring meditation apps, relaxing games, and workout from home apps. The Today tab has been filled with editorials about apps people can use while they are staying at home and social distancing.

Apple is featuring apps that help people find ways to spend their time while staying at home and social distancing during Coronavirus Covid-19
Apple is featuring apps that help people find ways to spend their time while staying at home and social distancing

To keep up the app store top charts and features, create a free App Radar account.

Genie is the Marketing Manager at App Radar. She drives exciting in-house campaigns and collaborations to get the word out about app marketing and growth strategies.
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