More than 1.4 million iOS and about 1.5 million android apps on market
Since January 2015 more than 1.4 million iOS Apps were offered within Apple App Store. In Google Play Store, the Mobile App Store leader, there exist about 1.5 million apps. Consequently, ASO is necessary if you consider making profit with your mobile app. This blog post will cover some important Key Steps you have to keep in mind establishing your App Store Optimization strategy.
As mentioned in our previous Blog Post, Keyword Research is important and valuable for App Store Optimization. The process of Keyword Research is basically about finding (the right) keywords matching your app in order to rank high in relevant search results so that users can easily find and download your app.
If you are new in App Store Optimization, you will be interested in a brief overview about relevant Steps in Keyword Research. So here it is.
In the following, the first two steps (considering Keyword Research) are treated in more detail, whileas steps three to five decribe Keyword Optimization and will be treated in more detail within a further post. However this graphic should give you a short overview about what best-practice Keyword Research and Keyword Optimization is about.
Find possible keywords
As the name Keyword Research says, it’s all about researching relevant information.
- Do some Brainstorming and try to find relevant keywords describing your mobile app
- Create a list of possible keywords and begin with tracking all your ideas
- Try to understand your target group and do some research about their interests
- Go through Reviews of your and your competitor’s app – which language does your target group use? Which positive keywords do they use?
- Another place to find potential keywords is outside the app store. Simply ask people which words they would use if they wanted to search for your app – of course this isn’t a scientific approach but this way you might find some more keywords you whouldn’t have considered otherwise
- Don’t forget to do some research about your competitors – what keywords do your direct competitors use? Maybe some of them are useful for your app too.
- Find synonyms, similar or niche keywords you can use for your app. Useful platforms as thesaurus.com or Google Keyword Tool may help youexample: fitness –> health, strength, training
Select the right keywords
Now that you have developed a list of possible keywords, the second step in Keyword Research is about sorting them and finding the right Keywords for your app.
- Now sort your ideas and prioritise your keywords concerning relevance, difficulty
- Ask yourself whether the keyword is relevant for your app’s content
- Then consider which keywords you may rank best with (which keywords are not used by competitors but fit for your app?)
- Put yourself in your customer’s position and think about what they may be searching for
- Also try to extend some important keywords, (example: fitness –> fitness training app)You could simply use keyword suggestions in app store for this
However you have to notice that it’s not about getting huge amounts of visitors on your app page but to get the right visitors which are also willing to download your app.