App Growth Talks: Entrepreneurship tips, App Store Optimization and App Advertising
Splitmetrics hosts App Growth Talks, where they interview big names of the app industry. For their 6th episode, the guest was Thomas Kriebernegg, the CEO and Co-founder of App Radar. You can listen to the complete conversation via the link below.
Thomas talks about the journey of App Radar so far, how he and Christian Janesch came up with the idea for the company. In addition to that, he gives tips on how to handle multiple tasks being a CEO, but still actively participating in webinars, conferences, and even creating educational videos for our YouTube channel.
In the interview, Thomas also talks about trends for this year and 2021, as well as about changes in the Apple App Store and Google Play Store. Naturally, our CEO also gives tips about keywords and how to increase app store visibility and boost app downloads.
Furthermore, Thomas dives into the paid user acquisition topic, talking a little about app ads campaigns, such as Apple Search Ads, main KPIs, and how paid strategy can help your App Store Optimization efforts. Last but not least, he explains what is IDFA and how this will affect the whole industry.
But enough talking - let’s jump right into it! Check the complete interview in the link below.