Besides the app title, the 100-character field specific for iTunes Connect should be the heart of your App Store Optimization Strategy. App Developers often find themselves struggling with the final implementation of keywords for their iOS app page. This is why we provide you with On How To Optimize Your iTunes Connect Keywords For More Organic Traction. Download the Quick Guide below.
Organic is King
App Store Optimization is a proven way to boost your app’s organic downloads. As of June 2016, there are more than 4 million apps offered in the leading app stores, Google Play Store and Apple App Store. At the same time, organic downloads (not ad-motivated), engagement and user retention have gained more and more importance in app marketing.
Downloads vs. Usage
As per an U.S. survey in 2015, only 30 % of smartphone users have one to 10 apps downloaded on their phone. 32% said they installed up to 20 apps. With that said, almost half of smartphone users open only one to five apps per week. This shows there is a slightly difference between app downloads and usage.
App Ads vs. ASO
App Install Ads might look like an easy way to get users, but with considering aspects like Targeting, Engagement and ROI, ASO turns out as the more efficient tactic. Furthermore, apps, downloaded for organic reasons are more likely to keep installed.
When it comes to app discovery, organic search is king. 65% of app downloaded by smartphone users in the U.S. app store were basically found through organic search queries.
Keywords: the heart of ASO
A proper keyword strategy is the core component of your App Store Optimization. Keywords in App Title and Keyword field are the most important factors influencing your app’s ranking in app store search results.
Users will find your app based on the matching of your keywords matching with the user’s search query on Apple App Store. Facing about 2 million competitors on the store, you should get the most out of your keywords to get valuable organic traction for your app.
This infographic gives you 6 Quick Tips on how to handle your App Store keywords. Get the full Quick Guide at the link below and start optimizing your iTunes Connect Keyword Field!