Author: Genie Patrathiranond

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Top Mobile Games Marketing Strategies 2019

Having an actionable mobile game marketing strategy is crucial for mobile game success. That’s why I’m letting you in on the secret. This is how you get more players for your game.

Apple Search Ads Best Practices

5 Apple Search Ads Best Practices

Running a campaign without prior ASA knowledge is a dangerous path to go down. You put yourself at risk of wasting both valuable time and money. In addition, you’re losing potentially great users. There are a few tactics you should put into action to ensure the best possible Search Ads results. That’s why we’re going to talk about the top 5 ASA best practices.

6 App Metrics You Absolutely Need to Measure

When you’re new to the mobile app industry, the large list of app metrics can be a bit overwhelming. Don’t stress too much because I’m about to break it all down for you. Let’s talk about the 6 app metrics you definitely need to measure.

Apple Search Ads Basic vs. Advanced

Apple Search Ads Basic vs. Advanced, What’s the Difference?

December 2017, about a year after Apple Search Ads launched, Apple went ahead with a few renovations. They renamed the main PPC channel, Apple Search Ads Advanced and introduced a lite version, Apple Search Ads Basic. What’s the difference between basic and advanced?