Elena Wibmer
Product Marketer and App Marketing Expert
Elena is an app marketing and product expert at App Radar. She’s intrigued by searching for new app store tricks to share with her clients all around the world, with a special focus on organic and paid user acquisition.
Follow Elena on social media to stay up to date about organic and paid user acquisition tips and tricks.

Articles by Elena Wibmer

App Localization • February 11, 2022
Mobile App Localization with Keywords…
Learn about a fast and efficient way to do app localization with keywords auto-translation.…



ASO • January 13, 2022
App Store Aesthetic: competitor creatives vs. your app…
Learn an easier way to explore and analyze competitor app store aesthetics.…



News and releases • December 24, 2021
App Promotion Summit Berlin – Key takeaways for app…
Summary of app marketing tips & strategies from industry experts in App Promotion Summit in Berlin 2021.…



Google Play Store • November 26, 2021
Google Play Policy Changes 2021: first learnings about ASO…
Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…



Apple App Store • October 26, 2021
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…



App Growth • June 3, 2019
12 Best Practices for Your Push Marketing…
Push notifications are messages that pop-up on a user’s mobile device when they subscribe to them via an app. When used well, they can offer a great boost to your customer engagement and…



App Growth • November 27, 2018
Paid vs. Organic Mobile User Acquisition – A…
How does user acquisition for mobile apps and games work? We cover two most common ways of growing your user base: organic and paid user acquisition, and give you an overview and inspiring tips on how to attract more…


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