Elena Wibmer

Product Marketer and App Marketing Expert

Elena is an app marketing and product expert at App Radar. She’s intrigued by searching for new app store tricks to share with her clients all around the world, with a special focus on organic and paid user acquisition.
Follow Elena on social media to stay up to date about organic and paid user acquisition tips and tricks.

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Articles by Elena Wibmer

app competitors creative asset
App Competitor’s analysis of creative assets with App…
For every second user, the app store aesthetic is a key factor in whether to download an app. The reason is simple: creatives drive emotions, and emotions drive decisions. To create catchy creatives, app marketers usually start by conducting app visual competitor analysis. As we already described in our previous article, App Store Aesthetic: competitor…
app competitors creative asset
conversion rate funnel
Dive deeper into Google Ads Performance with App…
Analyze and optimize your ads with our new Ad Performance widgets.…
conversion rate funnel
google app campaigns app radar
Grow Mobile User Acquisition with App…
Combine ASO & paid UA with App Radar's new feature.
google app campaigns app radar
combining aso and paid acquisition
Mobile app growth: how to combine ASO & Paid…
Boost your app growth with combining ASO & Paid UA.
combining aso and paid acquisition
keywords auto translation
Mobile App Localization with Keywords…
Learn about a fast and efficient way to do app localization with keywords auto-translation.…
keywords auto translation
ios 15 new features
iOS 15 New Features: first learnings about app marketing…
The summary from App Radar experiences with in-app events, product page optimization and custom product pages so…
ios 15 new features
competitor analysis of app creatives
App Store Aesthetic: competitor creatives vs. your app…
Learn an easier way to explore and analyze competitor app store aesthetics.…
competitor analysis of app creatives
app promotion summit berlin app radar
App Promotion Summit Berlin 2021 – Key takeaways for app…
Summary of app marketing tips & strategies from industry experts in App Promotion Summit in Berlin 2021.…
app promotion summit berlin app radar
google play store updates 2021
Google Play Policy Changes 2021: first learnings about ASO…
Learn how Google Play Store penalizes app developers for not following updated policy guidelines.…
google play store updates 2021
apple in app events
How to use Apple In-App Events (IAEs) to increase your organic…
Learn why and how to add in-app events to your mobile marketing strategy to increase your organic visibility for new and existing…
apple in app events
Ios 15 Product Page Optimization
iOS 15 – Product Page Optimization and Custom Product…
Get your app store marketing ready for iOS 15.
Ios 15 Product Page Optimization
Apple Search Ads Chinese App Store
Accessing China – with iOS Search Ads in Apple App…
In June 2021, Apple announced launching Apple Search Ads in mainland China.…
Apple Search Ads Chinese App Store
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