App Screenshots & Preview Videos

App Store Optimization Guide

Modifications & familiar Keywords

Screenshots, Promo Video, App Preview, App Store Page Visuals

Keyword Meaning

App preview videos and screenshots allow you to demonstrate the functionality and interface of your app. They were displayed on the app’s details page on Google Play and iTunes. Moreover, they help potential customers making the decision, whether the app is a fit for their needs. Additionally, good app previews avoid “test run”-traffic on your app page as users already have an idea of what the app looks like and how to use it.

App Screenshots and Preview Videos on Google Play App Page

App screenshots and preview videos do not directly impact an app’s ranking. Nevertheless, they are very important aspects in App Store Optimization. Well designed and pleasing previews give users a glimpse of the app. They are great tools to create an immersive story with and to humanize your app for users (visual storytelling). Commonly, screenshots describe the best features of an app. So the first two screenshots the user sees, should represent an app’s most important features or aspects.

Screenshots for iOS Apps

On Apple App Store one screenshot per localization is required and up to four more screenshots are optional to add. App screenshots have to be flattened JPEG or PNG RGB image files with 72 dpi resolution, and without transparency. Additionally, screenshots on Apple App Store have to respectively fit the specific screen resolutions summarized below.

App Preview Videos for iOS Apps

Since the launch of iOS8, it is possible to add preview videos to app pages. These short videos are displayed as the first image on your App Store product page and should give a preview of your app.

Preview Videos iTunes Connect

Apple wants to generate a similar Look & Feel for all videos. Therefore, there are some guidelines relevant for preview videos:

Similar as for Screenshots, Apple recommends different app preview resolutions. A summary of those video resolution recommendations are listed in the following:

Screenshots for Android Apps

On Google Play Store up to 8 screenshots for each supported device type can be added onto an app page. This means it is possible to add app screenshots for Smartphones, Tablets (7 inch &amP; 10 inch), Android TV and Android Wear. To publish a store listing for your app, there have to be at least 2 screenshots provided.

In Google Play Store screenshots can be found in the middle section of your app page (store listing). Preview videos either appear on first position of screenshot section or on top of the app listing overlaying the feature graphic. The display of those preview or promo videos depends on the device a user visits the Google Play Store.

Preview Video Google Play Store

Screenshot requirements for Android apps are not as strictly as they are for iOS Apps. Google Play Store demand following requirements for Screenshots:

Preview Videos for Android Apps

Concerning preview videos (promo videos) Google Play Store again prescribes only few attributes like the recommended length of video and how to handle it in developer console:

Preview videos should focus on the most compelling features and are an optional but recommended part of your app page. They are an additional fun engaging way to thrive downloads.

See also

App Store Product Page
Visuals

Further Links

[1] 5 Best-Practice Tips for App Screenshots
[2] iTunes Connect Screenshot Sizes for iPhone and iPad
[3] App Previews Apple Developer Space
[4] iTunes Connect – App Preview Video & Preview Video Size
[5] Google Play Best Practices Imagery