Google Play App Store Optimization

App Screenshots: Creating Android App Screenshots for Google Play

1 min read
Elisa Mourao App Radar
Elisa was born and raised in Rio de Janeiro, and since the beginning of her career, she's working with digital marketing. In 2017, she discovered the app marketing universe and fell in love with it. In App Radar, she takes care of delivering enriching and relevant content for app professionals across the globe.

Android app screenshots, together with the promo video, are your chance to demonstrate the most important and catchy functionalities of your app. This is the first part of onboarding new users, and at the same time, it’s how you are going to show visually that your app offers what your user needs.

Best Practices

Tell a story with your screenshots, adding your main important feature to your first screenshot. This way, you avoid people downloading your app and uninstalling it right after because it wasn’t what they expected.

An important thing to know is that differently from iOS, your screenshots will only be available inside your app page, and not in the search results. However, as soon as a person opens your app page, the screenshots will be the most prominent thing there, so you must work on them.

In addition, the screenshots must have a very good resolution, because once the user clicks on them, they can see them in more detail than in the Apple App Store.

Remember that you can add up to 8 screenshots for each device: Phone, Tablet (7-inch & 10-inch), Android TV, and Wear OS by Google. And if you have your app available in different storefronts, don’t forget to localize your screenshots.

Android App Screenshot Requirements for Google Play

JPEG or 24-bit PNG (no alpha)

  • Minimum dimension: 320 px
  • Maximum dimension: 3840 px
  • The maximum dimension of a screenshot can’t be more than twice as long as the minimum dimension
Examples of Android app screenshots from Snapchat
Examples of Android app screenshots from Snapchat
Source: Google Play
Elisa Mourao App Radar
Elisa was born and raised in Rio de Janeiro, and since the beginning of her career, she's working with digital marketing. In 2017, she discovered the app marketing universe and fell in love with it. In App Radar, she takes care of delivering enriching and relevant content for app professionals across the globe.