Posted in February 2016 by Silke Glauninger

App Store Optimization Guide

Modifications & familiar Keywords

Visual Elements, Graphics, App Screenshots, App Icon, App Videos

Keyword Meaning

Although visuals, as screenshots on your app page, do not directly affect the app ranking algorithms, they play an important role in App Store Optimization. Visuals are great factors in branding. Screenshots and short app videos give users an idea of what the app is about. Moreover, app icons play a major role in app branding. Having a great app icon is crucial, as it is the first thing a user sees of an app in store.

For ASO, this means having an appropriate icon and app page which quickly convince users to download the app, and will, implicitly, impact the app ranking as it simply gets downloaded more often.

Visuals on Google Play Store Page

  • Hero Image or Video: short product video or header image.
  • App Icon: this is the first impression of an app for users.
  • Screenshots & Videos: great possibility to give users an idea of what the app is about.

Google Play Screenshots

Visuals on Apple App Store Product Page

Beneath App Name, Rankings and other textual data, the App Store product page can contain some different visual opportunities to give users an idea of your app.

  • App Icon: the first element a user sees. It communicates an app’s quality and purpose.
  • App Previews: short video which users can watch directly on the App Store.
  • Screenshots: captures of your app’s UI. Screenshots communicate an app’s functionality and user experience

App Store Screenshots & Visuals

See also

App Store Product Page

[1] 5 Best-Practice Tips for App Screenshots
[2] iTunes Connect Screenshots Sizes for iPhone and iPad
[3] Google Support Android Developer
[4] Imagery Guideline
[5] Apple Developer Documentation Icons & Image Sizes
[6] 5 Rocking App Icons and How to Make Your Own

Silke Glauninger
Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.