Keyword Research & Keyword Optimization for Apps

Posted in December 2017 by Silke Glauninger

App Store Optimization Guide

Modifications & familiar Keywords

Keyword Research, Keyword Optimization

Keyword Meaning

Keywords are one major factor in App Store Optimization, as customers use keywords in various combinations to search for your app.

Keyword Research / Keyword Optimization play an important role in App Store Optimization. Moreover, the process of Keyword Research and Keyword Optimization is also an important factor in SEO. It describes the act of researching, analyzing, and selecting keywords in order to drive potential customers to your app. Although the terms “Keyword Research” and “Keyword Optimization” are often used synonymously, you can split the process into two major parts.

Keyword Research is the process of finding keywords that describe your app, in order to rank as high as possible in the search results in app stores like Google Play Store or Apple App Store. Both big app stores intend for users to easily find and download desired apps based on search queries or simple browsing. After you start using some of these keywords, you continuously try to optimize them.

Keyword Research and Keyword Optimization play together

The Process of Keyword Research

As the name “Keyword Research” implies, it’s all about researching relevant information. Therefore, you should do some brainstorming and try to find relevant keywords describing your mobile app. Create a list of possible keywords and start by tracking all your ideas. Try to understand reviews of yours and your competitors’ apps.

After you have created a list of possible Keywords, find out which of them are the right ones to match with your app. Think about niche words, which could describe your app, but so far are not being used by your competitors. Consider what makes your product unique and sort your ideas according to relevance. Also, try to expand your quantity of important keywords by using keyword suggestions in app store or search engines.App Radar supports you during this process by suggesting relevant keywords within your app market.

The Process of Keyword Optimization

After the chosen keywords are used in your app title, app description or keyword field, the process of Keyword Optimization starts. This means you regularly check which keywords your app rank well, and which do not make it visible for users. Subsequently, you analyze the outcomes and take action in order to increase visibility and convert visitors into users.

See also

App Store Ranking Factors
Short and Long Tail Keywords

[1] ASO In Detail- Keyword Research
[2] App Store Optimization Methods

Silke Glauninger
Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.