App Store Product Page

Posted in August 2017 by Elisa Mourão

App Store Optimization Guide

Modifications & familiar Keywords

Product Details Page, App Page, Play Store listing, App Store Details Page

Keyword Meaning

Every App on App Store and Google Play Store has its own page on which users can explore, download, rate and comment it. As a developer, you use this page to include all the necessary meta-data in order to make your app noticeable for users.

App Store Product Page in Google Play and App Store

There are some similarities between Google Play Store and Apple App Store. However, the way an app page is structured on each platform varies. For example, the way the information is distributed throughout the page, the possible information to be included in your description, and also the differences between their audiences (Google Play and Apple App).

There are two types of users: the ones that check the visual elements of the app page and decide to download it based on that; and the ones who interact with the app page, read the whole description, watch the videos available, etc. On Google Play, it is more common to find the first type of users. This happens mainly due to the layout of the app page, which plays a crucial role. Let’s take a closer look at each platform.

Apple App Store Product Page

Here is what you find on App Store Product Page of Apple App Store:

However, some things are going to be changed. The app page of Apple App Store has been redesigned, in order to focus on the most important things the user checks before downloading it. Firstly, if the app is on the Top Charts, its position will be available on the app page. So, work hard on the ASO and be sure to be present in this rank. It is already possible to upload one video on your page. Pretty soon (in autumn) this number is going to be higher, which will allow you to upload up to three videos per app page. By doing so you will be able to show in motion pictures the interface of your app. Therefore, the user can have almost a full experience before downloading it. Bear in mind that you can localize these app previews (screenshots and videos) any time.

The rates and reviews are still there and your attention to them will be even more relevant now. The ratings are going to be shown in real time, and every time you answer a question, everyone that visits your app page will be able to see it. This is a great opportunity to give credibility to the product.

On your app page, you will be able to see the In-App purchases. Thus, you can go straight from there to the purchase part of your app, even if the app is not downloaded yet on that device. There is also another text field for you called “subtitle field”. There, it is possible to write a short sentence with the most important characteristics of your app. It is shown right under the app name.

One thing that is important to understand is: not all the fields available at iTunes Connect will be shown on your app page. For instance, you have available the keyword field when publishing your app, but the keywords are not public, the users won’t see them on your app page, differently from the screenshots and app name. When you write the first information of your app, you are going to choose your categories. Choose them carefully. This information will be available for the user, and it is crucial for the algorithm when it selects the apps shown in the result of a search. The same applies to the Rating, which is the section that displays the age restriction of the app content. It is also possible to choose in which languages the app is going to be published. However, the user will only see it in the language set in his iOS. Even though the user cannot see which languages your app is available, this is extremely important for your ASO. The more languages the app is available in, the more chances it has to be on the top ranking of the search in several countries. Keywords are also relevant. Even though the user cannot see the keyword field, it is one of the most important factors for the algorithm when placing an app in the search rank of the chosen words.

Google Play Store Product Page

In Google Play Store, the page where users come to find out everything about your app is mainly called Play Store Listing. However, it follows the same concept as Apple’s App Store Pages. Very important parts of this page are:

You should pay attention to some things. For instance, the developer’s name is really relevant. Developers with a good history are seen as positive to the algorithm. This helps the app’s position in the search rank. So, how about adding some keywords to the developer’s user name?

Google Play allows you to add emoji in your description and app name. Make use of it! It turns your app really appealing to the user. It is like a magnet for the potential users. You can also use bullet-points in your description, make use of it as well. It turns the text easier to read and helps the algorithm to identify your keywords.

When adding a feature graphic, be careful not to put important information near the borders or at the bottom. Centralize all the information. If you choose to upload a video ( it can be from YouTube) work on the Thumbnail. This will be the invitation for the user to press play and watch it. In addition, maintain in graphics and videos the identity of your app. This can be displayed in the search results.

How to create a download-driving App Store Page

Now, we want to give you some tips to create an awesome app page. When creating your app, it is important to think about the words that best describe it. So, this brainstorming will feed you with your main keywords. This will help you to come up with a great app name, which will include your main keywords. Besides that, your app icon is the first thing your user sees, even before the app name. Therefore, it has to be beautiful and shine among the others. You have the chance of using an app preview video. So, make use of it to show the experience of using your app. Additionally, use as many screenshots as you can. This will add up to those who watch the videos, and it will also show what the app is like to those who haven’t watched it.

We have selected some inspiring examples:

Sygic Travel: Trip Planner & City Guide

Sygic Travel: Trip Planner & City Guide

There is no doubt, that visual elements like screenshots and preview videos can be game changer in driving downloads. Our brain takes visual information much easier than text.

So, Sygic uses visuals, which go straight to the point and make clear, what the app is about. Besides the straightforward app icon, they provide a video that allows the potential user to check what the user experience is like. The screenshots are creative, include a short sentence with important features of the app and look like they really took effort into it. That’s possibly appreciated by users.

Waze Navigation & Live Traffic

Waze Navigation & Live Traffic

That’s a good example of a strong app icon with a strong app name. In Apple App Store, the first two images of the screenshot section are even shown as a preview within search results. Thus the first two should be visible clearly, which is the case for this example.

The screenshots are clean and mention the most important features of the app in a very visual way, without showing actual app screens. The short app description goes straight to the point talking about things that will attract the user such as, “avoiding traffic jams, police traps, and accidents, which are the fastest routes, etc. All for free.

Bikemap cycling tour maps

Bikemap cycling tour maps

Let’s come to an Android app example. Since, in Google Play Store, the layout works different, the user’s first focus lies on the app name, app information like rating, downloads or category and short description, on the app icon and especially on the feature image on the very top of the app page. To convince the visitors on your app page you therefore have to make clear, what your app is about with very less visual components than in the Apple App Store.

Bikemap for example, uses an emoji in its name to shine among the other on the search results. In addition, the featured image fits perfectly its identity. Regarding the screenshots, they put effort into it so they look both, creative and informative.

Every element of this pages (implicitly) affects your app’s download rates and visibility. Never forget that developing a great app is just the beginning. In order to archive success, you have to help users find and engage with your app.

See also

Mobile App Stores
App Screenshots & Preview Videos
App A/B Testing

[1] What you have to know about App Title and Description in Google Play Store
[2] 5 Best-Practice Tips for App Screenshots
[3] The Google Play Opportunity
[4] App Store Product Page

Author
Elisa Mourão
Elisa graduated in Communication at PUC-Rio (Brazil) and has a Master Degree in Screen Culture by University of Roehampton (UK). Even though she is the Brazilian cliché born and raised in Rio de Janeiro, she loves visiting cold places.