App Store Product Page

Posted in February 2016 by Silke Glauninger

App Store Optimization Guide

Modifications & familiar Keywords

Product Details Page, App Page, Play Store listing, App Store Details Page

Keyword Meaning

Every App on App Store and Google Play Store has his own page on which users can explore, download, rate and comment it. As a developer, you use this page to include all the necessary meta-data in order to make your app noticeable for users.

App Store Product Page in Google Play and App Store

Apple App Store Product Page

App Store Product Page on Apple App Store consists of the following components:

  • App Name
  • App Icon
  • App Previews & Screenshots
  • App Rating & Price
  • Description
  • What’s New Section
  • Keywords (not visible for users)
  • Categories & Publisher Information

Google Play Store Product Page

In Google Play Store, the page where users come to find out everything about your app is mainly called Play Store Listing. However, it follows the same concept as Apple’s App Store Pages. Very important parts of this page are:

  • Hero Image or video (at the top of the page)
  • App Name & Icon
  • Age Rating
  • Total Downloads
  • Summary Rating and User Reviews
  • Features & Description
  • Category
  • Screenshots

Every element of this pages (implicitly) affects your app’s download rates and visibility. Never forget that developing a great app is just the beginning. In order to archive success, you have to help users find and engage with your app.

See also

Mobile App Stores

[1] What you have to know about App Title and Description in Google Play Store
[2] 5 Best-Practice Tips for App Screenshots
[3] The Google Play Opportunity
[4] App Store Product Page

Silke Glauninger
Silke is Marketing Manager at App Radar. When not writing about app marketing, you can find her looking for new places to explore or watching series with a cup of tea and chocolate.