App Store Analytics » How to Analyze Your iOS App in iTunes Connect

Posted in May 2017 by Alexandra Lamachenka

App Store Optimization Guide
Also known as: App Store Analytics, iTunes Connect

Apple App Analytics is an analytical platform within iTunes Connect (the set of tools for managing content sold on Apple’s iTunes Store, iBooks Store, and the App Store).

Analytics and statistics are demonstrated by means of various graphs and charts over different timespans. It gives essential insights on users engagement rate, marketing campaigns performance, and monetization results.

Accessing App Store Analytics

App Store developers get a full range of Apple analytical data on the basis of annual 99 USD membership fee. Apple Developer Enterprise Program is 299 USD each year.

A key factor to accessing all metrics and insights is having at least one approved version of an app. It’s worth keeping in mind that deleted apps are not displayed on the dashboard.

Gaining admittance is a matter of a few clicks. All it takes is logging into your iTunes Connect account, click App Analytics icon on the front page, and enjoy profound data.

iTunes Connect App Analytics Dashboard

Apple’s App Analytics features

  • Icon impressions - the number of times your icon was shown in the Store. This metric includes all possible app’s icon views from search results, Featured, Top Charts to App Store product page;
  • User engagement - data on sessions amount, retention, and active Apple IDs;
  • tvOS apps engagement and monetization - the number of users drawn by your ads campaigns that installed the same app on their Apple TV;
  • Marketing campaigns performance - the results of your marketing activities based on unique links for each ads campaign;
  • Product page converting power - correlation of installs and product pageviews;
  • Paying users - analytics on behavioral patterns of paying customers;
  • App crashes - the amount of daily app’s crashes sorted by iOS and app version;
  • Segments by download date - date of a user’s first download of your app, this metric is provided exclusively by Apple;
  • App Store Sources - the amount of customers who discover your app via different channels (App Store browse, App Store search, and Web Referrer);
  • App Referrers - the number of users who discover your app from a link within another app.

Apple App Analytics significance

Every publisher should realize that profound analytics is an inseparable part of every success story. App Analytics favours finding out the most impactful and effective user acquisition channels, clears up what kind of marketing campaigns enables impressions increase, triggers app’s store page views, and boosts installs. It also assists in measuring an impact of keyword changes.

Apple App Analytics isn’t an odd unnecessary pack of data, it’s a must for any app progress and prosperity.

See also

The free complete App Store Analytics Cheat Sheet
How to See if App Store Search is the #1 Download Driver for Your App

Guest Author
Alexandra Lamachenka
Alexandra Lamachenka is the Head of Marketing at SplitMetrics, an app A/B testing tool trusted by Rovio, MSQRD, Prisma and Zeptolab. She shows mobile app development companies how to hack app store optimization by running A/B experiments and analyzing results.